Menu-ing is Marketing
Notice how products on a restaurant chain's menu come and go, change, move around, are bolded or written small? None of that is by...
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dj5918
- Aug 21
- 2 min
Save Money, Compete More
Being competitive is a necessity in the business world. It's how you not only survive, but how you grow. In order to be competitive, you...
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dj5918
- Aug 15
- 4 min
You Need a Fractional CMO for Marketing Strategy
It's been an amazing journey. You've worked hard to grow your business to where it is, and its doing what it is supposed to do.... but...
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dj5918
- Jul 21
- 3 min
Busy Business Leaders want to Succeed.
You're running your business. You've had ups and downs but now you're doing well. Revenue is strong, your customer base is steady, and...
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dj5918
- Jul 19
- 3 min
Best in Market
We all know that being best in the market is a great accolade to be able to tout. But to really be best in market is a decision by your...
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dj5918
- Jul 6
- 5 min
Brand Standards, How Strict Should I Be?
Brand Standards or Brand Guidelines are a tool that is designed, often by a Marketing or Branding Professional, either in-house or...
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dj5918
- Jun 27
- 3 min
A Letter From Me
Hello, I hope you are living your best life and enjoying all the good things you can. I have been having a great summer, having gotten to...
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dj5918
- Jun 27
- 2 min
Strategy Should Be Strategic
What is your plan? How are you going to grow your clientele? What ways are you going to differentiate from your competitors and gain...
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dj5918
- Jun 21
- 4 min
Be an Expert in the Market.
The marketing world is a vastly unique and intriguing place. Having spent twenty years in this field, I have experienced some of the most...
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dj5918
- Jun 17
- 2 min
An Agency for Differentiation
A top issue or concern with hiring an agency to complete marketing for any business in any industry is the redundancy of effort from one...
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dj5918
- Feb 11, 2022
- 2 min
To Push or To Pull... That is the Marketing Question!
For years, marketers and business leaders used a pull marketing approach, trying to drive consumers to them, to their product, to their...
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dj5918
- Jan 25, 2022
- 3 min
The Office of the 20's... the 2020's
Working remotely as a marketing professional, specifically, has even more meaningful benefits. Thanks to social media, the internet, phones,
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dj5918
- Jan 11, 2022
- 2 min
It's a Marketing Thing... and I'm a Marketing Professional
I have spent my entire adult life working in some form in the marketing field. It is what I know, it is engrained in who I am, and it is...
30 views0 comments
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