Hello, and Welcome!
As a Marketing Professional with nearly two decades of experience, D.J. Wonnacott-Yahnke, owner of 'A Marketing Thing', has had an expansive successful career spanning a multitude of industries. Because he believes that the consumer perspective is the key to business growth and success, he is able to understand each unique brand, product, and service through the consumer's eyes. This unique perspective aligns messaging, tactics, and product development with the demand of the market and is backed with his education.
D.J. has a Bachelors of Science in Business Marketing and an Masters of Business Administration with an emphasis in Marketing.
I began my marketing career just out of High School in a little town called Butte, Montana. I had just been promoted to General Manager of a local plumbing shop and was tasked with either improving retail sales or closing the showroom and focusing on a service only business. Enjoying a challenge, I set out to see how quickly I could turn around the problematic numbers of stocking a failing showroom. In just shy of a year, because of some focused and targeted messaging to segmented audiences on a very small budget, I was able to increase our sales numbers by over 300%. I was hooked, and I knew that marketing was my calling.
Over the years I have worked as marketing leader in various industries which include retail, gaming, food and beverage, healthcare and beyond. My hands-on work experience spans from database and segmentation marketing to digital, traditional, and network marketing, to product management and lifecycle planning. I have had experience building marketing departments for small local businesses and growing nationally expanding businesses. I am at my strongest when I am doing a full marketing assessment which includes consulting based on reviewing an existing strategy, completing a brand strategy analysis, competitive analysis, market analysis, and product analysis. By doing a full marketing assessment I can best provide an overall strategy to your four P's of Marketing - Product, Price, Placement, and Promotion guided by the consumer's perspective. This puts you where your customer is, rather than pulls your customer to where you are, naturally and effectively providing you a strong return on your marketing investment and increasing sales, traffic, and market share.
My formal education includes a High School Diploma, a Bachelors of Science Degree in Business Marketing, and a Masters of Business Administration Degree with an Emphasis in Marketing.
I'm always looking for new and exciting opportunities. Let's connect.